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• As a recovering MAC addict, I couldn't help but applaud MAC Cosmetics for their recent ad, featuring Jelena Abbou, a figure competitor, a model, and a personal trainer. MAC Strength collection for Spring 2013boasts the tag line 'Flex your femininity' and features products with names like 'Posed', 'Brains and Brawn', 'Inner Strength', and 'Absolute Power'.
• The history of macOS, Apple's current Mac operating system originally named Mac OS X until 2012 and then OS X until 2016, began with the company's project to replace its 'classic' Mac OS.That system, up to and including its final release Mac OS 9, was a direct descendant of the operating system Apple had used in its Macintosh computers since their introduction in 1984.

As a recovering MAC addict, I couldn't help but applaud MAC Cosmetics for their recent ad, featuring Jelena Abbou, a figure competitor, a model, and a personal trainer. MAC Strength collection for Spring 2013boasts the tag line 'Flex your femininity' and features products with names like 'Posed', 'Brains and Brawn', 'Inner Strength', and 'Absolute Power'.

Jezebel posted a glowing review of the campaign, although erroneously referring to Jelena as a bodybuilder. While both figure competition and bodybuilding require immaculate diet and intense training, figure competition emphasizes muscle tone over muscle size. Figure competitors are judged on a number of aesthetic qualities, and facial beauty and curves are ranked highly. If Jelena was a bodybuilder, we would see significantly more muscle mass and more definition.

For example, here's an early shot of Juliette Bermann, a champion Dutch female bodybuilder, who went on to win the title Ms. Olympia.

MAC has never been the one to avoid potential controversy when it comes to advertising campaigns. The running list of MAC ambassadors includes names ranging from Dita Von Teese, Lady Gaga and Ricky Martin to the fictitious lilac-haired character of Dame Edna and RuPaul, the famous drag queen.

In 2006 commercial for MAC PlushGlass lipglass, Sandra Bernhard created even more controversy than intended by referring to a hypothetical woman who would disagree with her as a '…little, freaked out, intimidated, frightened, right-wing Republican thin-lipped bitch'. Right-wing Republican women, thin-lipped women, and perhaps, bitches, were not very impressed. The company apologized for the ad, and edited the offending sentence out of the video, but the original can still be seen here.

Rodarte Makeup Collection for Fall 2010 was inspired by the Mexican town of Ciudad Juarez. This little town has been called the most violent zone in the world outside of declared war zones, struggling with issues like sexual violence and unresolved murders (especially of young women). Awed by the scenic views of the sleepy town, the designers created the collection, including products named 'Juarez', 'Factory' and 'Ghost Town'. The blogosphere lashed out, claiming the product names were offensive. Despite the official statement and giving portion of the proceeds to those in need in Juarez, the outpouring of protests continued and the company was forced to rebrand the whole line.

As any ad worth its salt, Jelena's photo has elicited various reactions, ranging from 'awesome' to 'gross'. Some were inspired, some were appalled. Some blamed Photoshop.

This campaign will not appeal to everyone. It is not meant to. After all, I found the MAC Barbie campaign with its pink packaging and the doll profile on all products annoying on a good day, and simply revolting on a bad one.

Jelena does not look quite like this in real life. She is flexing and posing, and the black vinyl intentionally juxtaposes the breadth of the shoulders with the thin waist. Still… her body build will not appeal to everyone. Not everyone is into muscles. Just like not everyone is into blondes. Or big breasts. Or small breasts. Or breasts.

That's ok. It's not outrageous. Or shocking. Or brave.

Unfortunately, the very act of featuring a figure competitor in an ad is viewed as an act of defiance, a PR move, a way to get attention… Women in male-dominated sports are often seen as gender outlaws… Female bodybuilding is still illegal in a number of countries (insert WTF moment here).

Kudos to MAC for showing that muscles and make-up can and do often go hand in hand.

I hope they feature a female bodybuilder next.

And I hope that you will think that's… ok.

Signing off,
Solo

Method 1: Using QuickTime Plugin Perian

Mac Quicktime MKV plugin - Perian has a solution to the problem MKV files not playing on Macbook, iMac or Mac mini. With Perian, you can play MKV video movie in HD, SD on any Mac OS X 10.6.8 or later, El Capitan, Yosemite, needless of MKV player for Mac. And below are the detailed steps to play MKV on your Mac using QuickTime:

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1. 1. Double-click the MKV file in the Finder.
2. 2. Click on the File option and Open it
3. 3. Select the MKV file and click Open.
4. 4. If a file is an older media format, QuickTime Player may convert it before playing.

The formats that can be played on Mac: QuickTime Movie (.mov), MPEG-4 (.mp4, .m4v), MPEG-2 (OSX 10.0-10.6 are exclusive), MPEG-1, 3GPP, 3GPP2, AVCHD (OSX 10.0-10.7 are exclusive), AVI ((Motion JPEG only), DV.

Method 2: Using VLC Media Player

VLC Media Player is is a free cross-platform multimedia player that can play most multimedia files, DVDs, etc. It can be downloaded to Windows PC or Mac computer. Here's how you can play MKV on Mac using VLC Media Player

1. 1. Go to official App Store on your computer.
2. 2. Download and install VLC Media Player.
3. 3. Find the MKV file you want to play.
4. 4. Load it to VLC Media Player to play it.

Method 3: Using MacX Video Converter

MacX Video Converter Pro helps to convert MKV to MP4, M4V, MOV, AVI, and other video formats that are supported by QuickTime and VLC, or other media players. With the MKV video converter, you can play MKV on Mac freely, solve VLC, Quicktime MKV playing issues, and even add MKV to iTunes, Final Cut Pro, iMovie etc. You don't need to sacrifice any video audio quality during the conversion process thanks to the advanced High Quality Engine. Meanwhile, the Level-3 Hardware Acceleration and Auto Copy technologies deliver a super-fast MKV video converting speed.

The MKV video converting software also enables you to download MKV video free from YouTube, Dailymotion, Vevo, 300＋ sites, which means you can watch MKV on Mac with no formats limits or internet connection limits.

How to Convert MKV Video Movie File for Playback on Mac:

1. 1. Free download the MKV video converter on Mac and run it on your computer.
2. 2. Click 'Add File' icon to navigate the local folder and find the MKV video or movie.
3. 3. Select output format from the pop up window, like MP4, AVI, MOV as your needs.
4. 4. Click 'RUN' button to start MKV video file conversion process. After the task is finished, you can play converted MKV on Mac with original video quality, or add the MKV video to iTunes movie library with no format limits.

If you wanna convert MKV to MP4:

Just select 'MP4' as output file format. To play MKV on Mac with QuickTime, import MKV to iMovie, convert MKV to AVI, M4V, MOV, 3GP, other supported formats.

If you have problem playing MKV because of its big size:

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You can also compress the MKV video using featurs like crop, trim and parameter adjustment. To trim and crop unnecessary parts, click the Edit button. To adjust the resolutions, bit rates, codecs, other settings to shrink MKV videos, click the gear buttton beside the video icon. Then click 'Browse' button to select a destination folder to save output converted MKV file.

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Method 4: Using MKV Player for Mac

What plays MKV files on Mac computer perfectly? Not QuickTime, not VLC, what I'm going to recommend here is a newbie, 5KPlayer, a fantastic MKV video player for Mac that I came across accidentally on forum.

It plays MKV video in 720p, 1080p, or 4K UHD on macOS Sierra, Mac El Capitan, Yosemite, OS X 10 without freezing or buffering. It takes no time to fully load MKV file. The player for MKV also plays AVI, FLV, MOV, MTS, MP4, MP3 music, AAC, to name just a few.

Another feature that impresses me is that it is able to airplay MKV video movie from Mac to Mac, from Mac to Apple TV. This means that you can watch MKV on Mac even on airplay supported TV with no limits. That bitter taste mac os.

How to Fix: VLC Won't Play MKV File on macOS

Will VLC play MKV files on Mac? Yes, but not smoothly, common issues are MKV files audio not working on VLC, some MKV files not loading, open successfully, Skipping, Chopping, VLC does not support the audio or video format, etc. If you still prefer to using VLC media player, the following tips of VLC player not playing MKV may help you out, if it still fails to work, try other players.

Set all preferences before back to default, close the player, execute the reset and re-open VLC player. If that doesn't help, the most straightforward solution to let VLC play MKV files on Mac smoothly is simple, convert MKV in 720P, or HD files to VLC formats with MKV video converter. VLC player reads several formats on Mac OS X, including MP4, QuickTime format, 3GP, VOB, TS, AVI, FLV, ASF, Ogg, WAV, , MPS, etc.

Bonus Tip

* Apple official applications on Mac such as QuickTime Player works with many kinds of audio and video formats, like AVI, FLV, DivX, and many more.
* Perian is not perfect, though. It only works with QT 10 or lower for it stops being updated. You may still have some problems when playing MKV on Mac. Some users are crying that they downloaded Perian, and MKV are played on QT but with no sound. And it has to read the MKV file before playing, you can not fast forward file that has not been fully loaded.
* It's better to use MKV video converter to convert the file first and watch MKV on Mac freely, or jump to method 3, resort to a MKV player for Mac.
* Big Sur (macOS 10.15) is killing off 32-bit apps. Many legacy versions of Mac apps like GarageBand, and Perian are unsupported. So to play MKV with success on your new mac operating system, make sure it is new and upgrade for the 64-bit computer.